App Store
Visual Systems
desiger, apple
London 2021
At Apple, I contributed to globally distributed App Store Today campaigns and supported the development of a right-to-left visual system for Arabic-language markets.
The work required balancing creative expression with strict system constraints—grid logic, typographic hierarchy, localisation variables, and platform consistency.
Right-to-Left Framework
The introduction of RTL visual logic required structural adaptation rather than simple mirroring.
Key considerations:
Typographic directionality
Visual weight redistribution
Cultural layout sensitivity
Template scalability
The system needed to operate consistently across storefronts and devices.
Client
Tamrinni
Year
2021
Process
Campaign Design
Developed artwork for globally visible App Store features.
Cross-Team Collaboration
Worked alongside editorial, localisation, and engineering teams to ensure deployment integrity.
Systems Thinking
Designed within platform constraints while maintaining visual clarity and brand coherence.
role
Designer
Campaign artwork
RTL visual system implementation
Toolkit contribution for global rollouts
Termini
Brickit App
The Ramp App
Wajeez app
Arabits - Learn Arabic App
